Zakaria ElMahfoudi

A trailblazer in e-commerce, on-demand services, and quick commerce throughout Africa, Zakaria serves as the Chief Operating Officer of Jumia Morocco. His journey exemplifies a relentless commitment to excellence and driving digital transformation. Guided by a visionary ethos, Zakaria’s leadership has been instrumental in propelling Jumia.ma to the forefront as Africa’s premier online digital services platform listed in NYSE (JMIA). With an unwavering dedication to holistic business strategies, Zakaria’s multifaceted journey encompasses shaping captivating content, designing seamless user experiences, and spearheading groundbreaking initiatives.

Amidst the challenges of COVID-19, Zakaria’s leadership saw Jumia Marketplace emerge as a lifeline for sellers across Morocco. As businesses navigated unprecedented disruptions, the platform provided a resilient avenue for entrepreneurs to connect with consumers, enabling a vital flow of goods and services during trying times. He led the impactful launch of JumiaPay – a secure and revolutionary payment solution that transformed online transactions in Morocco. His customer-centric approach ensured JumiaPay’s seamless integration, offering users frictionless and secure payment experiences. Furthermore, under his astute guidance, Jumia introduced pioneering “dark stores,” seamlessly integrating e-commerce with quick commerce to enhance convenience across Morocco. In his actual role as COO, Zakaria continues to drive e-commerce and quick commerce services, optimizing information & operations flows, enhancing user and vendor experiences, and fostering innovative AI-driven solutions. His expertise spans knowledge management, competitive intelligence, AI product conceptualization, and beyond.